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>It would have been better if they had looked at voting data to make this map
Not really, considering neither major party in the US is particularly liberal and many Democrat voters hold very socially conservative views.
However, these questions are also not great. For example, lots of people who identify as liberal (and/or vote Democrat for that matter) go to religious services regularly.. especially Catholics in certain parts of the country as well as a good share of Jews. And there are certainly plenty of people who who very conservative on issues like gun control or taxes while simultaneously believing that climate change is a real issue or that women should have access to abortion.
To honest while I think the map is interesting and I appreciate the effort that went into it, really what it does is emphasize that thinking of politics as a binary or even as one linear spectrum doesn’t really make sense and is reductionist in a way that I think is harmful to political discourse in the country.
Also in a lot of these places, probably most, local politics and culture will probably have just as much influence if not more on people’s stances and political identity than the big national issues like abortion or gun control.